For this assignment, you will take on the role of an employee of health company cambridge sciences pharmaceuticals (csp) you have been assigned to assist barbara printup (senior director of marketing) in crafting a launch strategy for metabical - a new weight-loss drug. Positioning and communication strategy for a new weight-loss drug what is metabical safe and effective weight-loss drug introduced by csp prescription drug. Mktg case study 3-2 teaching the hcl tech case-study at harvard business school executive education class - duration: 1:08:04 apurva chamaria 52,653 views.
Metabical has been tested and proved through clinical as a one of the best safest and effective drug to lose weight by 12 weeks so while packaging it is required to build some strategy on number of pills in a packet. The spreadsheet was designed to let you print a couple different types of reports using the same worksheet if you make significant changes to the template, you will probably need to make adjustments with the page break preview, page scaling, or other page layout options. Demand estimation-method 1 total population of overweight people 25 to 30 bmi potential market 15 percent of potenial market 1st year 2st year 3nd year 4rd year 5th year.
Order details metabical — pricing, packaging, and demand forecasting both metabical cases focus on barbara printup, the senior director of marketing, as she determines how to manage the upcoming launch of a new diet supplement called metabical. The spreadsheets are given on courseweb to help you with your analysis and varied market dynamics94% $150 retail price roi $125 & $150 and their rois seem attractive from the financial calculations. Metabical case solution,metabical case analysis, metabical case study solution, problem statement: what pricing, marketing and positioning strategy should be developed in order to strengthen the overall market position of the company. spreadsheet applications marcy e alvarez kaplan university this course has helped me have a better understanding on spreadsheet concepts, including calculations, formulas, built-in functions, and spreadsheet design it has also given me the opportunity to explore charts, data tables, pivot tables, and what-if analysis.
Both metabical cases focus on barbara printup, the senior director of marketing, as she determines how to manage the upcoming launch of a new diet supplement called metabical you will discuss the first case in this discussion forum and the second case in the writing assignment for week four. Metabical case solution demand/pricing formulation executive summary: there are three main demand strategy's that make reasonable sense to assess the demand for metabical within the first five years.
4186 metabical spreadsheet metabical case analysis metabical final documents similar to metabical scenario calculation metabical case study solution uploaded by. Free essays on metabical spreadsheet for students use our papers to help you with yours 1 - 30. Publication date: april 14, 2010 when students have the english-language pdf of this brief case in a coursepack, they will also have the option to purchase an audio versionmetabical is a new.
Metabical spreadsheet international business - coaching - spreadsheet and databases international business offers a versatile selection of professions after graduation as a result, i chose to focus on business leadership coaching, just like at the beginning of this semester. Metabical will capture 10% in year one, 15% in year 2, 20% in year 3, 25% in year 4, and 30% in year 5 the lowest pricing structure was chosen because this demographic may look into other methods to lose weight such as jenny craig. Cambridge sciences pharmaceuticals (csp) has developed metabical, the first fda-approved weight loss drug targeting overweight individuals with a bmi≤30 marketing director, barbara printup, is tasked with creating a successful forecasting, pricing, and packaging strategy that will yield a minimum.
The first metabical case asked you to focus on barbara printup's search for solutions concerning demand forecasting, pricing, and packaging. As a current student on this bumpy collegiate pathway, i stumbled upon course hero, where i can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students. Metabical is a revolutionary product and forecasted to be the first fda approved prescriptive drug for overweight individuals with weight-loss goals the over weight segment which could cause dangerous medical situations.
A31 march 16, 2017 metabical: pricing, packaging and demand forecasting executive summary introduction/issue metabical is a prescription drug developed by the healthcare company cambridge science pharmaceuticals (csp) that will aid in weight-loss. Metabical is a revolutionary weight loss drug, which cambridge sciences pharmaceuticals expects to be finally approved soon upon fda approval, metabical will be the only weight loss drug that is clinically proven to be effective for moderately obese individuals. Chart and diagram slides for powerpoint - beautifully designed chart and diagram s for powerpoint with visually stunning graphics and animation effects our new crystalgraphics chart and diagram slides for powerpoint is a collection of over 1000 impressively designed data-driven chart and editable diagram s guaranteed to impress any audience. Quelch, john a, and heather beckham metabical: pricing, packaging, and demand forecasting recommendations for a new weight loss drug, spreadsheet supplement (brief case) harvard business school spreadsheet supplement 104-186, april 2010.