In conducting an environmental scan, the farm business manager is asked to review, evaluate, and disseminate information from the external and internal environments the. Philanthropy contributes both toward your branding efforts and toward your company's internal well-being airasia embark on this to build and attract more customers. The internal factor can take a look into strength and weakness in a company, and for the external factor, a company can look at opportunities and threats in the external environment the growing numbers/travelers worldwide can be the wonderful opportunity for air asia for running their business. Objective and scope this paper will analyze the internal and external environment of air asia and will look into how it uses management information system ( mis ), specifically its online reservation system to gain competitive advantage.
After that, a strategic analysis of the malaysiaairlines will be explained more which includes general environment, internal environment andcompetitive environment in general environment, the weakness of the organisation needs toanalyse before the problems and weaknesses itself will take toll towards the organisation. Air asia business internal environment nature of business air asia leading airline was established with the dream of making flying possible for everyone since 2001, air asia has swiftly broken travel norms around the globe and has risen to become the world's best. By analysing the external environment (threats and opportunities), and internal environment (weaknesses and strengths) of singapore airline i have generate the strategic option figure 9 shows the tows matrix for singapore airline.
The internal environment of air asia business air asia leading airline was established with the dream of making flying possible for everyone since 2001, air asia has swiftly broken travel norms around the globe and has risen to become the world's best. 40 internal environment internal environment is the environment that impact directly to the organization internal environment are needed to identify the strength and weakness of air asia business through resources based view and culture. Air asia berhad operates in an extremely regulated and political environment of the asean region the political establishment of the aviation industry across the asian continent is governed by strict rules and regulations which favor the passenger safety at the priority level. Threats: coming to the threats involved with the natural environment, the well connection of the country to other continents through seas and oceans provides enough opportunities for the journey through ships and cruzes too which somewhere indirectly can effects the market of airasia.
Resource-based viewdetermine the sustainability of an advantage durability imitability• the rate at which a • the rate at which a firm's underlying firm's underlying resources, capabilities, resources, capabilities, or core competencies or core competencies depreciate or become can be duplicated by obsolete others• eg: air asia - low. External environmental factors that impacted the growth of air asia various external environmental factors such as political, economic, socio-cultural and technological factors impact the growth and development of air asia. Airasia's intellectual property - patents, trademarks, know-how, methods, concepts, and ideas - must be protected and administered in the best interest of airasia we also respect the intellectual properties of others. Internal factor evaluation (ife) matrix is a strategy tool used to evaluate firm's internal environment and to reveal its strengths as well as weaknesses.
4 0 internal environment internal environment is the environment that impact directly to the organization internal environment are needed to identify the strength and weakness of air asia business through.
The competitive environment analysis for airasia berhad is thoroughly scrutinised to examine the driving determinants that attributed to the organisation's competitive advantage in the industry. Long-term business environment, business environment for both internal and external business environment internal environment is the conditions in the organization can influence its activities while the external environment is what happens outside the factory or office. Airasia thai is a joint venture between airasia and thailand‟s asia aviation it serves the it serves the regularly scheduled domestic and international flights from bangkok and other cities in.